http://www.youtube.com/watch?v=HsG5uq9xOKo
I love Nike. Not their shoes because they suck. Not their clothes because they are far overpriced, and definitely not their practices because I don’t like the idea of a 5 year old in Indonesia making my hoopin shoes for a penny an hour. No, I love Nike’s marketing. It’s brilliant, beyond reproach, and ahead by leaps and bounds compared to all other athletic apparel distributors. Proof of that bold statement lies in the two commercials I’ve posted on today’s blog.
Nike’s marketing team is simply genius because they realized that with NBA commercials that tell us how “amazing” the playoffs are running every ten seconds, fans do not need to be reminded that Kobe Bryant and Lebron James (the NBA’s two best players) are on a collision course to the finals. Instead of a commercial showing a montage of their career highlights, or a black and white film reel of the two stars dribbling a ball as young children……Nike ignored those clichés and went in different directions. Great comedians make fun of themselves, and Nike does a great job of poking fun at their own spokesman with these lil puppet commercials.
LeBron really does take the whole chalk clapping thing too far. And he reminds us after every game that he is playing extra hard because its the "playoffs"
Kobe has told the media thousands of times this year that this years Lakers team is "hungry". And he revels in the fact that he had "3 rings" before he was 30.
What better time than during the NBA playoffs to make fun of Kobe and Lebron for their respective egos and personalities? If you have ever watched a game of these two, or listened to either of them speak at a press conference, you can’t help but laugh at these ads. SO even though you have seen em a bunch by now, watch again and laugh out loud at work like I do.
As always, Vive Guayama! (Now at full strength)
Alerta! Los Brujos!
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